Web
development
as services

Over the years we've mastered the craft of building products that customers need.

Our proven approach to web development is why our clients trust us

We builds products that succeed, and we do that efficiently and cost-effectively.  Here is why successful startups choose Social Genius's web design and development services:

Engineering culture

There is a cultural fit among people who work at our web development agency. We have extremely high standards for hiring. Our values include excellence, honesty, and respect. Our clients are our partners. Bringing value to them is our key work principle. We never stop at just "good enough." We always strive for “great”.

Product mindset

We have a product mindset, as opposed to a project mindset. Web development project success is measured by how closely we stick to the initial plan and how well we accomplish tasks. Our objective is not to just deliver projects but to deliver value through products. We communicate objectives instead of tasks and build products that stick around.

High-performing team

Our team consists of web developers who cover both front- and back-end web development, UX/UI designers and product managers. We work on all aspects involved in custom web application development. Our team structure allows us to launch products faster, achieve greater flexibility, and have a better focus on the customer.

Synergy

They say “If you want to go quickly, go alone. If you want to go far, go together." Meaningful cooperation between our clients and our team is our recipe for success. We work together toward a shared goal: a great product. We achieve it by being consistent and transparent, and by building relationships based on trust and mutual respect.

Featured
Technologies

Ruby on Rails and Node.js are our main choices
for the backend. ReactJS is among our frontend
favorites. For the mobile world, React Native is our
top pick. Our solutions are built on top of AWS
and Google Cloud infrastructures.

Product-focused engineering is at our heart

We engage in the web development process on a higher level than writing code. We think about the product as a whole and keep end users in mind.

Get Started— Hire Us

Featured
Technologies

Ruby on Rails and Node.js are our main choices for the backend. ReactJS is among our frontend favorites. For the mobile world, React Native is our top pick. Our solutions are built on top of AWS and Google Cloud infrastructures.

Our Product
Development Cycle

1

Ideation & Discovery

Prototyping & Validation

2

Initial
development

3

MVP

4

Beta/Alpha
Stages

5

Growing
Product

6

Our Product
Development Cycle

Ideation & Discovery

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

To evaluate a product idea, ensure its viability, and maximize chances of reaching a product-market fit, we have implemented BRIDGeS — a unique product discovery framework grounded on 15 years of experience and dozens of tested tools. After only a 2-day BRIDGeS session, we get a clear product strategy, product roadmap, and a team aligned with all the contexts.

Prototyping & Validation

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

Don’t spend much time on prototypes as many of them won’t become products. We can build small solutions without a single line of code, design clickable mockups, or engineer a more complex proof of concept, depending on a situation. A product team focuses on getting feedback from the right audience, prioritizes improvements, and moves to the next stage, or gets back to the ideation.

Initial development

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

During this stage, we combine our product management skills with front-line engineering experience to build a solid foundation for the future product. We thoroughly think through the tech stack, architecture, and design skeletons to ensure a future solution is easy to scale and maintain.

Alpha/beta stages

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

No matter how cool a product is, we don’t expect people to jump on it straightaway. Virality is a lottery, and there are other, more reliable, ways to grow. Alpha and Beta are necessary to attract early adopters, onboard them, and use their feedback to polish the solution.

MVP

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

The BRIDGeS framework allows us to shape a well-balanced minimum viable product that brings value to end-users and serves the main objectives of the business. At the same time, a range of marketing techniques, such as CustDev, research, surveys, etc., are used to elevate the chances of an MVP to reach a product-market fit.

Growing product

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

Even though we always listen to our users, we realize that adding new features after first demand is a slippery path. Every request needs to be verified and double-checked. To ensure steady growth, we talk to a product audience, track metrics, run research, and test all the ideas and hypotheses with the BRIDGeS framework.

Our Product
Development Cycle

Ideation & Discovery

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

To evaluate a product idea, ensure its viability, and maximize chances of reaching a product-market fit, we created BRIDGeS — a unique product discovery framework grounded on 15 years of experience and dozens of tested tools. After only a 2-day BRIDGeS session, we get a clear product strategy, product roadmap, and a team aligned with all the contexts.

Prototyping & Validation

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

Don’t spend much time on prototypes as many of them won’t become products. We can build small solutions without a single line of code, design clickable mockups, or engineer a more complex proof of concept, depending on a situation. A product team focuses on getting feedback from the right audience, prioritizes improvements, and moves to the next stage, or gets back to the ideation.

Initial development

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

During this stage, we combine our product management skills with front-line engineering experience to build a solid foundation for the future product. We thoroughly think through the tech stack, architecture, and design skeletons to ensure a future solution is easy to scale and maintain.

Alpha/beta stages

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

No matter how cool a product is, we don’t expect people to jump on it straightaway. Virality is a lottery, and there are other, more reliable, ways to grow. Alpha and Beta are necessary to attract early adopters, onboard them, and use their feedback to polish the solution.

MVP

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

The BRIDGeS framework allows us to shape a well-balanced minimum viable product that brings value to end-users and serves the main objectives of the business. At the same time, a range of marketing techniques, such as CustDev, research, surveys, etc., are used to elevate the chances of an MVP to reach a product-market.

Growing product

Product Management

Development

Product Design

Quality Assurance

Data Analytics

Marketing & Sales

Support

Even though we always listen to our users, we realize that adding new features after first demand is a slippery path. Every request needs to be verified and double-checked. To ensure steady growth, we talk to a product audience, track metrics, run research, and test all the ideas and hypotheses with the BRIDGeS framework.
1

Discovery
Session

We use proven decision-making framework BRIDGeS by Railsware for product ideation tobuild the right thing from the beginning.

1k - 3k
$
2

Prototype & Validate

We start with minimal solutions, like a technical proof of concept or clickable design prototypes to test hypotheses. This phase results become an important foundation for the further development steps.

4 - 8
Weeks

Prototype & Validate

2

We start with minimal solutions, like a technical proof of concept or clickable design prototypes to test hypotheses. This phase results become an important foundation for the further development steps.

4 - 8
Weeks
3

Development
& Growth

Building a prototype is relatively easy but scaling a solution isn’t a piece of cake. As the product grows, so does the number of challenges it faces. Railsware will walk you through all the stages from an idea/prototype to an MVP and a rapidly-growing product.

Development
& Growth

Building a prototype is relatively easy but scaling a solution isn’t a piece of cake. As the product grows, so does the number of challenges it faces. Railsware will walk you through all the stages from an idea/prototype to an MVP and a rapidly-growing product.

3

Development
& Growth

Building a prototype is relatively easy but scaling a solution isn’t a piece of cake. As the product grows, so does the number of challenges it faces. We will walk you through all the stages from an idea/prototype to an MVP and a rapidly-growing product.

3

End-to-end
Product Dev'
Studio