Don’t spend much time on prototypes as many of them won’t become products. We can build small solutions without a single line of code, design clickable mockups, or engineer a more complex proof of concept, depending on a situation. A product team focuses on getting feedback from the right audience, prioritizes improvements, and moves to the next stage, or gets back to the ideation.

During this stage, we combine our product management skills with front-line engineering experience to build a solid foundation for the future product. We thoroughly think through the tech stack, architecture, and design skeletons to ensure a future solution is easy to scale and maintain.

No matter how cool a product is, we don’t expect people to jump on it straightaway. Virality is a lottery, and there are other, more reliable, ways to grow. Alpha and Beta are necessary to attract early adopters, onboard them, and use their feedback to polish the solution.

Even though we always listen to our users, we realize that adding new features after first demand is a slippery path. Every request needs to be verified and double-checked. To ensure steady growth, we talk to a product audience, track metrics, run research, and test all the ideas and hypotheses with the BRIDGeS framework.